Not a fan of how they used someone who's on an Olympic level of fitness to be involved. Using someone that better reflects Pelotons consumer base is more like it. Not hard to find them using social media.
Inside look at the Peloton Bike
This is a pretty cool video that Peloton posted that shows some of the design details about the bike and talks about the user experience when taking part in the classes.
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As long as its just one of many marketing angles they have, I don't see them problem.Not a fan of how they used someone who's on an Olympic level of fitness to be involved. Using someone that better reflects Pelotons consumer base is more like it. Not hard to find them using social media.
I don't mind it either, I think it's just a way for them to show the wide spectrum of people that use the bikes and teach some of the classes.As long as its just one of many marketing angles they have, I don't see them problem.
More coverage of trainers on the Peloton platform is more like it. At least these are people we can connect with and relate to on some level, no matter what level of fitness, or lack of it, we're at.
The next step for Peloton should be to share owner stories on how the Peloton helped them.More coverage of trainers on the Peloton platform is more like it. At least these are people we can connect with and relate to on some level, no matter what level of fitness, or lack of it, we're at.
If it wasn't for the social platform, I can see why Peloton would need to make that move but its not required. The social platform is a form of indirect marketing, without it wouldn't be nearly as successful.The next step for Peloton should be to share owner stories on how the Peloton helped them.
Very true, for companies like Peloton a strong social media presence is critical. Every like/share/comment is worth so much more from users than a video they make that features their users.If it wasn't for the social platform, I can see why Peloton would need to make that move but its not required. The social platform is a form of indirect marketing, without it wouldn't be nearly as successful.
Correct.
Aside from that, they're limited to outlets that are very controlled. Gyms being a big part.
Its so much of a fight that Equinox is creating its own Peloton-like products.
Aside from that, they're limited to outlets that are very controlled. Gyms being a big part.
Its so much of a fight that Equinox is creating its own Peloton-like products.
Definitely smarter than a buy out. Peloton is young enough to be easy prey.
Equinox is going to need something given the hot water they're in with this boycott stuff.Correct.
Aside from that, they're limited to outlets that are very controlled. Gyms being a big part.
Its so much of a fight that Equinox is creating its own Peloton-like products.
this whole new segment of work out equipment is the best thing that ever happened, opportunities like this don't come around too often. beyond this I don't know what other innovations can be made.
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