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Not a fan of how they used someone who's on an Olympic level of fitness to be involved. Using someone that better reflects Pelotons consumer base is more like it. Not hard to find them using social media.
 

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Discussion Starter · #8 ·
If it wasn't for the social platform, I can see why Peloton would need to make that move but its not required. The social platform is a form of indirect marketing, without it wouldn't be nearly as successful.
Very true, for companies like Peloton a strong social media presence is critical. Every like/share/comment is worth so much more from users than a video they make that features their users.
 
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