According to Peloton, Apple's new privacy changes impacted its sales this quarter.
In an earnings call on Thursday, the company laid some of the blame for its results this quarter on Apple and its new Ad Tracking Transparency feature, or ATT, Bloomberg reported. Rolled out as part of iOS 14.5, ATT allows users to grant or deny apps permission to track their activity for target advertising. This had made it more difficult for Peloton to target shoppers based on their interests, the outlet stated.
Peloton isn’t the only company that has pointed accusingly at Apple lately. When reporting its third quarter earnings at the end of October, Facebook (now called Meta)—which depends on targeted ads for almost 98% of its revenue—said that ATT had decreased the accuracy of its ad targeting. The feature also increased “the cost of driving outcomes” for advertisers, Facebook COO Sheryl Sandberg explained, and made it harder to measure those outcomes.
“Overall, if it wasn’t for Apple’s iOS 14 changes, we would have seen positive quarter-over-quarter revenue growth,” Sandberg said.
In an earnings call on Thursday, the company laid some of the blame for its results this quarter on Apple and its new Ad Tracking Transparency feature, or ATT, Bloomberg reported. Rolled out as part of iOS 14.5, ATT allows users to grant or deny apps permission to track their activity for target advertising. This had made it more difficult for Peloton to target shoppers based on their interests, the outlet stated.
Peloton isn’t the only company that has pointed accusingly at Apple lately. When reporting its third quarter earnings at the end of October, Facebook (now called Meta)—which depends on targeted ads for almost 98% of its revenue—said that ATT had decreased the accuracy of its ad targeting. The feature also increased “the cost of driving outcomes” for advertisers, Facebook COO Sheryl Sandberg explained, and made it harder to measure those outcomes.
“Overall, if it wasn’t for Apple’s iOS 14 changes, we would have seen positive quarter-over-quarter revenue growth,” Sandberg said.
