Seems foolish to make this kind of mistake, especially when music is such a crucial part of your business strategy. Its better for them to just pay out and get official licensing/permission to use these tracks.
Peloton using over 1,000 songs without permission = $150mm lawsuit
Did anyone read about the lawsuit announced today for $150 million in damages for using music of both audio and video format? I'm sort of surprised that Peloton didn't protect themselves against potential lawsuits but at the same time being currently valued at $4 billion might allow for losses like this. For all we know it was probably more profitable to take on this lawsuit than it was to sign a deal with publishers.
Its a common practice in many industries, some things like this are just the cost of doing business. Music can get people into their most motivated state, so its easy to see how that's the case here.
Its a common practice in many industries, some things like this are just the cost of doing business. Music can get people into their most motivated state, so its easy to see how that's the case here.
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