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Peloton using over 1,000 songs without permission = $150mm lawsuit

2806 Views 13 Replies 7 Participants Last post by  Stefon
Did anyone read about the lawsuit announced today for $150 million in damages for using music of both audio and video format? I'm sort of surprised that Peloton didn't protect themselves against potential lawsuits but at the same time being currently valued at $4 billion might allow for losses like this. For all we know it was probably more profitable to take on this lawsuit than it was to sign a deal with publishers.
Its a common practice in many industries, some things like this are just the cost of doing business. Music can get people into their most motivated state, so its easy to see how that's the case here.
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I just see it as a matter of negotiation right now, its easier to cut them a deal and tap into a growing market than to get a big payment once and call it a day.
Sounds like there were knowingly negligent because every company is aware of how strict copyright laws are. The issue seems to stem around the songs being used exclusively in streamed videos.
Yeah and likely brought up at some board meeting, there's just no way it doesn't come across the minds of folks investing so much already into a business. Even for a regular joe its common knowledge.
Seems foolish to make this kind of mistake, especially when music is such a crucial part of your business strategy. Its better for them to just pay out and get official licensing/permission to use these tracks.
that depends who you ask because for all we know, Peloton pulling this off probably made them a lot of money via consumers that get to enjoy a vital aspect of working out. sometimes its just the cost of doing business where signing deals with publishing companies would have taken too long, place too many restrictions, and so on.
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