I just see it as a matter of negotiation right now, its easier to cut them a deal and tap into a growing market than to get a big payment once and call it a day.
Yeah and likely brought up at some board meeting, there's just no way it doesn't come across the minds of folks investing so much already into a business. Even for a regular joe its common knowledge.Sounds like there were knowingly negligent because every company is aware of how strict copyright laws are. The issue seems to stem around the songs being used exclusively in streamed videos.
that depends who you ask because for all we know, Peloton pulling this off probably made them a lot of money via consumers that get to enjoy a vital aspect of working out. sometimes its just the cost of doing business where signing deals with publishing companies would have taken too long, place too many restrictions, and so on.Seems foolish to make this kind of mistake, especially when music is such a crucial part of your business strategy. Its better for them to just pay out and get official licensing/permission to use these tracks.