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Discussion Starter #1
I know this was briefly touched upon in another post but it's now being reported on multiple news sites. Many consumers seem to agree that Peloton's advertising fails to convey real life scenarios and Clue Heywood has taken the opportunity to appropriate their marketing with witty and amusing captions. You can have a look at them all here.
 

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How much you want to bet that the people who decided on these theme's probably never step foot into a gym nor understand what our ultimate goals are with these machines. More often than not... there's a massive disconnect.
 

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These criticisms of their marketing are completely fair and it shows the narrow minded approach they are taking with their consumer base. Just comes off as overly pretentious.
 

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That is a fantastic thread and I'm glad that someone is calling them out for selling these machines as rich peoples playthings. Their marketing is really out of touch to the average consumer.
 

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That is a fantastic thread and I'm glad that someone is calling them out for selling these machines as rich peoples playthings. Their marketing is really out of touch to the average consumer.
Sadly starting at the top is how they build a brand and attract people who are on the lower end of the spectrum. I think its a good strategy but poorly executed.
 

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Discussion Starter #6
Their sales speak for themselves and Peloton has clearly and successfully recognized who their target market is. It is not the average consumer who will be spending this kind of money on a stationary bike. I agree that the biased marketing is probably dissuading those who are on the fence.
 

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I agree and haven't seen another brand like but it has started a new segment in the spinning world leading to new competition. Hopefully this means we'll be getting more from Peloton in the near future.
 

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Even if you don't plan on buying one of their machines, there are probably just as many people that are interested solely in their content/app. I would imagine some of those subscriptions translate into bike sales.
 
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