Peloton Forum banner
1 - 1 of 1 Posts

·
Registered
Joined
·
73 Posts
It certainly will reduce Peloton's overhead costs for their own individual showrooms, which have declined in numbers anyhow. Also, Dick's will bring way more foot traffic than any of the Peloton showrooms could. So from an economic and volume standpoint, it's a good idea. However, does it bring down the cachet of the product? Probably, which could hurt it in the long run. Part of Peloton's attraction was it's exclusivity, it being a luxury item; one of the reasons that allowed it to be sold at a premium. This could be a double edge sword, but Peloton brass is really trying to cut costs in operations drastically....so it makes sense.
 
1 - 1 of 1 Posts
Top