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Looks pretty nice but they may be years too late. One interesting note is that the subscription is included in an Equinox gym membership which may help them acquire some customers. This wouldn't help them monetize the customers but they it may help them to prevent gym members keep their membership active.

 

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If they had launched it a year or more ago I think they would have had a shot. Before the pandemic there were still a lot of people out there who were hardcore soulcycle fans. Based on the small number of classes, the limited featureset (no leaderboard) and the chance they won't be around in the long run this would be a risky investment in my mind. Here's an article comparing the two bikes and memberships Peloton vs SoulCycle-at-home
 
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